iconic landmark


Our first milestone of success is for our proposal to be debated through wide and deep community outreach and engagement strategy. What do people think? Is it worth going out of the box to bring over $1 billion dollars to make Penn Station state-of-the-art, safe, fun and iconic?

Our second milestone is agreement. If we agree that such a structure would be a great addition to New York’s skyline, we can begin. We expect controversy – is The Halo a fitting neighbor to the historic James A. Farley building, with its massive Roman columns?

We think so.

In some ways, our structure is a 21stcentury high-tech column, tall, light, high-tech and transparent, that will peacefully coexist with historic Farley building, as a counterpoint of styles.

And what about transportation? Is this project going to help or hurt? It will certainly bring more people to the station, but the thousands a day who ride The Halo are a small fraction of the hundreds of thousands who ride the trains. And most of The Halo riders will be off-peak users of the station when there is capacity, not at morning rush hour, and circulation spaces and entrances can be designed to mitigate any pedestrian flow issues. But the main way our structure helps transportation is by offering potentially over $1 billion to bring more space, light, air and safety into Penn Station, without raising taxes or adding burden to the public sector.

There is one other thing our structure does for transportation that nobody else can do: built as an unmistakable part of the skyline, it answers the question, “where’s Penn Station?”